Music - Cross Media Promotion

Lesson 1 Lesson 2 Lesson 3 Lesson 4

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Lesson Objectives

• Learn about the institutions who run the music industry
• Appreciate the different ways that record companies promote their artists

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Starter (5 mins)

Discuss what you think the implications are of the shift shown in this inforgraphics

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Activity (10 mins)

In groups of 4
Find out who are the big 4 music companies - what market share do they each have?

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Keywords (10 mins)

In a NEW Google spreadsheet add the following keywords

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Task (30 mins)

In a new google document
List the ways YOU think music is marketed

Write a paragraph explaining how you would start marketing an album for a band. What would you need to create? What external help would you need?

SHARE this document with me penguinweb@gmail.com

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Plenary (5 mins)

Discuss with your neighbour how a small, unsigned band might promote their single to you (teenagers!)